In copywriting, experience matters.
It’s often said that to succeed, good looks are desirable but good words are essential. Poor copywriting doesn’t just look bad, its costs business. If you wany words that do more than fill space, professional copywriting ensures your message is read, heard, remembered, and acted upon. It gives your brand a voice that stands out for all the right reasons.
On their own, words are just a jumble of random letters. In the right hands – someone who has the knowledge, judgement and creativity – they can spark conversations, capture a moment, build brands, shape opinions, change minds, and inspire action. With decades of experience, business insight, and imagination, I bring clarity and purpose to every project. I write to make things happen.
Here are just some of the reasons my clients choose to work with me.
I’ve created copy for almost a thousand businesses and brands - from start-ups to multinational corporations across every continent.
I’ve written about everything from industrial pipelines to private jets, Vicuña wool socks to diarrhoea tablets, equine yoga to cybersecurity.
I’ve collaborated with over 100 design, marketing, branding and advertising agencies and remain the go-to copywriter for some of them. So, if the professionals regularly rely on me, shouldn’t you?
I’ve been a full-time professional copywriter since 1997. Copywriting isn’t a part-time job – it’s what pays my bills.
I understand the power of words. As well as professional copywriter, I’m also a published author, a speechwriter and a contributor to several printed and online publications.
When you choose to work with me, not only are you commissioning one of the most experienced copywriters in the UK, you’re also benefiting from three decades of business know-how.
I’m flexible. You can bring me into the process as and when you need to – a reliable and experienced copywriting source when you need one and no wages or retainers when you don’t.
I must be reasonably good at what I do, as over 70% of my work come through word-of-mouth, repeat business, client recommendations and agency referrals.
I’m easy to work with: professional, approachable and collaborative - no egos , no drama.divas or creative luvvies around here.
I’m cheaper than any agency and cost less than most other senior freelance copywriters. So, you can be sure that you’re not funding plush offices, a luxury car or a limitless expense account.
Unlike an agency, you won’t talk to an account manager. You’ll deal with directly. I take the brief, write the copy, answer the phone and make the tea.
I’m equally at home talking to an engineer on the shop floor or the CEO in the boardroom. Every voice helps shape the story.
Wherever possible, I quote a fixed fee at the outset which includes unlimited revisions. So, when it comes to settling my invoice, you know exactly how much you’re going to pay.
Wherever possible, I quote a fixed fee at the outset which includes unlimited revisions. So, when it comes to settling my invoice, you know exactly how much you’re going to pay.
WHO I’VE WRITTEN FOR
From household names to those perhaps not so familiar, my words have helped businesses and brands communicate for over 25 years. While most people will never have heard of me, they’ll certainly have read my words, used some of my client’s services or bought one of their products. The logos scrolling below are just some of the businesses and brands that have used my copy.
TESTIMONIALS
