When your work speaks for itself, don’t interrupt.
A good idea can come at any time: in the shower, staring out of the window or with my forehead pressed against the desk. What matters is what happens next – turning the idea into words that get a response. There’s little point in writing otherwise.
I’ve written for clients across a wide range of sectors, audiences and formats. Below is a selection of that work: from websites, adverts, annual reports and white papers, to blog articles, brochures and ESG reports.
The subjects are just as varied, from property, finance and law to healthcare, education, energy and the public sector. And if you can’t find what you’re looking for, ask. Much of my work can’t be displayed publicly because of confidentiality agreements, but I’ll happily send you what I can share.
Browse by type of work or by sector, then select an image to open the PDF sample in a new tab.
Showing all 30 pieces of work.
Alstom – Axonis Brochure PDFCities are growing faster than their railways. For Alstom’s Axonis light metro, I built the brochure around five reasons to choose it, giving transport authorities an argument they could compare.Alstom – Transport Services Brochure PDFRailway maintenance is rarely a page-turner. To make Alstom’s wide range of rail services easy to navigate, I grouped them into four clear areas, each backed by real operator examples.Armitage Shanks – Hotel Brochure PDFA hotel bathroom shapes how guests remember their stay. That idea drives this guide for architects, specifiers and hotel developers, written as practical advice rather than a catalogue of products.ASK – General Brochure PDFEvery organisation depends on two things: its people and its ability to cope with change. Opening ASK’s corporate brochure with that thought neatly framed everything this leadership development consultancy does.ASK – Performance Leadership PDFPerformance management often feels like annual form-filling. This ASK guide argues for performance leadership instead, combining research, practical tips and quotes from Peter Drucker to make a strong business case.Audley Court – Brochure PDFRetirement means different things to different people. Audley Court’s brochure presents its homes as a choice between a busy social life and peaceful privacy, with residents’ own words adding warmth.Ballymore – Embassy Gardens Brochure PDFFew developments come with embassies for neighbours. I built Ballymore’s Embassy Gardens brochure around its position as London’s new diplomatic quarter, letting the location and Sky Pool carry the prestige.Berkeley – Social Sustainability Brochure PDFHow do you measure whether a new housing development works for the people living there? Commissioned by the Berkeley Group, this report answers it, making research readable for busy planners.BlackBerry Technical Support – Brochure PDFWhen business mobility systems fail, every minute costs money. Writing for IT managers, I kept BlackBerry’s technical support copy short and practical, letting service levels and support do the persuading.Bombardier – Advert PDFTwo words and a photograph. To announce Bombardier’s Learjet flights from London City Airport, the headline ‘King Lear’ played on the name and simply let the image do the rest.Crest Nicholson – Park Avenue Details PDFSelling homes that aren’t built yet means selling a place and a way of life. For Crest Nicholson’s Park Avenue, near the Thames, that meant balancing village character with convenience.Diabetes UK – Annual Review PDFAnnual reports can easily become a list of numbers. For Diabetes UK’s2014 review, ‘Inspiring change’, the figures tell a story, showing supporters exactly what their generosity achieved last year.Diabetes UK – Leaflet PDFBeing told you have diabetes can be a shock. This Diabetes UK leaflet starts there, acknowledging the emotions before explaining the condition in calm, clear, jargon-free language for new patients.DWP – Poster 1 PDFChanging employers’ minds called for a business argument, not a plea. These Disability Confident campaign posters for the Department for Work and Pensions present disabled talent as a competitive advantage.DWP – Poster 2 PDFAnother poster from the same Disability Confident campaign for the Department for Work and Pensions.DWP – Poster 3 PDFAnother poster from the same Disability Confident campaign for the Department for Work and Pensions.Kidney Research UK – Leaflet PDFKidney disease often goes unnoticed until it’s advanced. This Kidney Research UKleaflet asks ‘Are your kidneys OK?’, explains the symptoms plainly, then turns awareness into donations for vital research.Market Birmingham – Brochure PDFInvestors want evidence before they want adjectives. This inward investment brochure for Greater Birmingham leads with hard facts, so the persuasive case for the whole region that follows feels earned.Media Trust – Annual Review PDFMedia Trust helps charities make their voices heard, so its own annual review needed to sound human. Case studies lead, with the year’s figures supporting them rather than replacing them.Mercedes-Benz – Truck Range Brochure PDFFrom the 3.5-tonne Canter to 250-tonne heavy haulage, this brochure covers the whole Mercedes-Benz and FUSO truck range, with efficiency and cost of ownership as the thread connecting every model.Mercedes-Benz Trucks – Fleetboard PDFFleet managers care about fuel bills, not telematics. For Daimler’s FleetBoard, the copy leads with lower consumption and greater efficiency, translating a complex digital service into the buyer’s everyday language.Mitsubishi Evolution VIII – Darwin Advert PDFDarwin may have had the theory, but we had the keys. This Mitsubishi Lancer Evolution VIII advert borrowed evolution for a car whose name invited the joke, then sold performance.NAS – Annual Report PDFA charity’s annual report must satisfy regulators and supporters at once. For the National Autistic Society, I wrote the narrative sections plainly, so its story wasn’t lost among the accounts.NAS – Exam Guidelines PDFExams are stressful for any teenager, more so for those with autism. This National Autistic Societyguide opens with one pupil’s literal-minded answer, explaining the challenge better than any definition.NHS – Flu Guidelines Booklet PDFMany people think flu is just a heavy cold. This NHS booklet starts by correcting that, then explains who should have the free vaccine, using a simple, reader-friendly question-and-answer structure.Securikey – Product Guide PDFSafes and key cabinets might not sound thrilling, but buyers need accurate information fast. Securikey’s product guide uses consistent, scannable descriptions so security managers can compare products and choose confidently.The Ritz – Brochure PDFHow do you write about a hotel everyone knows? For The Ritz London, I leant on its history and the Hall Porters who ‘accomplish the impossible’. Heritage, told with restraint.Tower Hamlets College – Pocket Guide PDFSixteen-year-olds rarely read prospectuses from cover to cover. Tower Hamlets College’s pocket course guide had to be quick to use, with short, consistent course descriptions and clear, friendly signposting throughout.Tower Hamlets College – Prospectus PDF‘Progress yourself’ set the tone for Tower Hamlets College’s 16–19 course guide, which uses student survey figures and Ofsted comments as evidence and shows exactly where each course leads next.Volvo – XC90 Brochure PDFLuxury, the Scandinavian way. The Volvo XC90 brochure focuses on Volvo’s ‘people first’ philosophy, linking safety, technology and design to a calmer drive: a quieter, more considered idea of luxury.
Websites I’ve written
Websites don’t fit neatly into a PDF, so here are some of the sites I’ve written content for. Websites change, and some have been updated since I worked on them, so not every word you’ll find there is mine.
We’ve worked with Tom successfully for over 10 years on a variety of projects including brochures, adverts, websites and reports.
Harriet Wright, GSK
Tom’s knack for crafting compelling narratives that resonate with our target audience is unparalleled. His creativity and research skills have been invaluable to our marketing efforts.
