Services
Copywriting services trusted by businesses and brands all over the world.
There’s more to copywriting than polished prose, catchy headlines and clever turns of phrase. Great copywriting blends creativity with strategy – turning ideas into words that spark conversations, build brands, shape opinions and drive action.
Anyone can put one word in front of another, but it’s a bit like doing your own decorating. You might save money in the short term, but the difference often shows in poor cutting in and the streaky brush strokes.
And no two jobs are quite the same. Good copywriters are shape-shifters, adapting style, tone and approach to suit the subject, audience, purpose and platform. From a few carefully chosen words to an in-depth report, I find the right ones for the job.
I offer a wide range of B2C and B2B copywriting services, including:
Advertising
The truth is that, whatever it’s selling or promoting, nobody really wants to read an advert. That makes advertising copywriting an interesting challenge. You…
Annual Reports
An annual report has a lot of jobs to do. It needs to explain what happened, put performance into context, account for the difficult…
Blog Articles
There are already quite a lot of words on the internet. Adding another 1,000 of them isn’t necessarily going to achieve very much.
Branding
Like people, brands have personalities and attitudes, and they’re talking all the time. Online, on social, on paper, on air and on the side…
Brochures & Flyers
Brochures have been declared dead almost as often as print itself. And yet companies still produce them. Customers still pick them up. Sales teams…
Case Studies
You can tell potential customers that you’re knowledgeable, reliable, responsive and very good at what you do. They’d probably rather hear it from someone…
ESG & Sustainability
There was a time when a few smoothly spun words about recycling, responsible business and supporting the local wildlife charity might have earned an…
Executive Biographies
Writing about yourself is surprisingly difficult. Say too little and you undersell yourself. Say too much and it starts to sound like an acceptance…
Manuals & Catalogues
Despite their sometimes lifeless, soul-sapping reputation, good white paper writing is a much underused, underrated and misunderstood form of marketing content – exploring specific…
Packaging
You’ve spent months developing the product. Then come the decisions about the packaging. Box, bottle, tin, tube, carton or bag. Size. Shape. Colour. Materials.…
Product Descriptions
A photograph can show somebody what a product looks like. The description has to do rather more.
Thought Leadership
There’s already quite a lot of content. Every day brings another avalanche of articles, posts, opinions, predictions and “five things every business leader needs…
Video Scriptwriting
The best video scriptwriting is invisible. When done right, viewers aren’t aware they’re following a script—they’re immersed, engaged, and inspired to act. At the…
Websites
Your website doesn’t need more words. It needs the right ones in the right places.
White Papers
White papers have a slightly unfortunate reputation. Mention one and it’s easy to picture 30 pages of graphs, jargon and important-looking statistics sitting behind…
TESTIMONIALS
Tom is an exceptional copywriter who can take a blueprint and quickly bring a property to life through words.
Melanie Omirou, Acorn Property Group
Tom is an incredibly useful copy resource and provides great content in a well-managed process of creation, development and delivery.
Martin Pope, DesignReligion
Tom’s empathetic writing style and deep audience understanding have significantly enhanced our brand’s voice.
Amanda Holgate, Anchor
Tom has been our go-to copywriter for several years. He writes informative and engaging press releases and case studies that never fail to get coverage.
Ginny Murphy, The Wheel Specialist
His creativity, foresight and attention to detail has brought our message to life in a way that truly resonates with our clients and the wider aerospace market.
Ryan Macneice, AliceBluAero
Tom’s work was even better than we’d imagined. He understood our culture, the issue and objective from the start and just ran with it.
Sarah Newland, Serco
More testimonials
Tom’s knack for crafting compelling narratives that resonate with our target audience is unparalleled. His creativity and research skills have been invaluable to our marketing efforts.
Maria Pagano, Bombardier
Tom can always be relied upon to deliver quality content. Highly professional, always personable, easy to work with and always there with an apposite description to bring the page to life.
Rob Tate, Velocity
We’re thrilled with our latest ESG Report. Tom took the information and created an informative and engaging narrative that spoke to each of our stakeholders.
Nancy Lotane, Bain Capital
Tom has been a great resource for us over many years, helping to create outstanding content at scale across a wide product range and target audience.
Duncan Morris, O2 Telefonica
Tom’s ability to convert a garbled brief into perfect prose is quite amazing.
Leigh Hammans, Dunk Design
Tom is a highly experienced copywriter who consistently delivers exceptional content that surpasses our expectations. His professionalism and dedication make him an invaluable asset.
Rod Manley, Burberry
Tom’s exceptional copywriting skills have significantly enhanced our brand’s messaging. His professionalism and dedication are truly commendable.
Tom Foulkes, McLaren
If anyone understands the power of words better, I’ve yet to meet them.
Will Tomlinson, Victoria Met Albert
Tom’s expertise in crafting persuasive copy has led to a noticeable increase in our customer engagement. I would highly recommend his services.
Dominic Dawes, Mercedes-Benz Trucks
He speaks our language, understands our target market and creates copy that hits the mark with laser-like precision.
Ceren Wende, Volvo
As EP began to transform urban landscapes across the country, it was Tom’s words that shone a light on the opportunities and attracted unheralded levels of inward investment.
Anthony Dunnett, English Partnerships
We’ve worked with Tom for over five years on a range of web, brochure and branding projects. He is insightful, creative and flexible.
Chris Norris, McCann Health
Tom’s ability to quickly grasp complex subjects and produce compelling content is impressive. His work has been instrumental in driving our cause forward.
Julie Tucker, Meningitis Research Foundation
Tom’s expertise in crafting persuasive copy has led to a noticeable increase in our customer engagement. I would highly recommend his services.
Dominic Dawes, Mercedes-Benz Trucks
Tom writes in a style that keeps you reading. When I need an informative, engaging and dynamic content, Tom is my first person I call.
Judith Barnard, National Autistic Society
Tom’s exceptional creativity and meticulous research skills consistently deliver compelling, audience-focused copy that resonates deeply.
Stephanie Bonnett, EDF Energy
Tom’s ability to quickly grasp complex subjects and produce informative, engaging content under tight deadlines is impressive.
Rachel Woods, BP
We’ve worked with Tom successfully for over 10 years on a variety of projects including brochures, adverts, websites and reports.
Harriet Wright, GSK
Tom has been our go-to copywriter for the past decade, and to be honest, when you have access to the best in the business, why would you look elsewhere.
Grant Bowden, Deep Design
Working with Tom has made our marketing and communication projects easier to deliver because of the quality and professionalism he brings.
Nouaman Mohamad, Islamic Development Bank
Tom has written our last two ESG Reports and played a pivotal role in changing the format, style, tone and narrative.
Sonia Thimmiah, Heineken
Tom is a consummate professional who delivers high-quality web content that consistently resonates with our target audience and enhance our brand.
Gavin Bailey, CitySuites
Tom’s ability to meet tight deadlines without compromising quality is remarkable. His creativity and research skills shine through in every piece of content he delivers.
Sanjeev Kumar Soosaipillai, Prax Group
Tom’s diligent work ethic and problem-solving skills were instrumental during our website revamp. His ethical approach and commitment to excellence has greatly benefited our business.
Adam Lee, Barclays
Tom is a talented storyteller who I would highly recommend to any charity.
Rebecca Mauger, Barnardo’s
Tom’s input into the vision document for Curzon Wharf played a pivotal role in envisioning the regeneration of this part of Birmingham.
Tani Dulay, Woodbourne Group
Without doubt, the best copywriter I’ve met.
Graham Brooke, Castlemore Homes
His strategic and creative approach to content development resulted in our most compelling case for support yet.
Anna Hayman, Diabetes UK
Make every word count.
info@tomrigby.com
+44 (0) 7715 171286