SECTORS

A versatile copywriting service across a diverse range of sectors.

I’ve written about a diverse range of sectors, industries and subjects – from deep-sea pipelines to gourmet cuisine, luxury private jets to cannabis treatment, AI to diarrhoea tablets, and just about everything in between.

Some subjects need to be explained. Others need to excite, reassure, persuade or provoke. Whatever I’m writing about, the job is much the same: understand the subject, work out what matters to the audience and put the words in the right order.

I know some sectors better than others. But experience isn’t always an advantage. Sometimes, coming to a subject without preconceptions means asking different questions and finding a better way to explain it. What matters is being able to get under the skin of a subject quickly, understand what needs to be said and find the right way to say it.

Or, as Cato put it rather more succinctly: ‘Grasp the subject. The words will follow.’

Here are some of the sectors I’ve written about.

  • Arts, Culture & Sport

    In a competitive global sports and leisure marketplace, nothing matters more than performance and results. The same applies to sports copywriting. Sports copywriting has…

  • Automotive & Aerospace

    The automotive sector is constantly shifting gears – keeping pace with the latest technology, evolving customer preferences and ever-changing legislation. From sleek hatchbacks to…

  • Charity & NGO’s

    Charity copywriting, or writing copy for non-profit organisations, is often the hardest working type of copywriting. It’s multitasking – spreading a message and persuading…

  • Education & Training

    Fundamentally, every educational establishment is selling the same service and aspirations. Education copywriting enables schools, college and universities to discover their unique value proposition…

  • Energy & Utilities

    There is probably no sector under more scrutiny than energy, resources and utilities. As well as rapid developments and fast-changing regulations, the sectors are…

  • Environment & Sustainability

    There is probably no sector under more scrutiny than energy, resources and utilities. As well as rapid developments and fast-changing regulations, the sectors are…

  • Healthcare, Pharma & Life Science

    In the highly competitive, ever-shifting healthcare, pharmaceutical, and life sciences sectors, words often carry as much weight as data. Companies and organisations are continually…

  • Logistics & Supply Chain

    In the high-pressure world of transport and logistics, your messaging needs to be as sharp, efficient, and reliable as your operations. Whether you’re a…

  • Property & Construction

    Expert real estate and property copywriting that opens doors and moves people

  • Public Sector

    Such is the size and nature of the UK public sector and the diversity of its audience, public sector copywriting is one of the…

  • Technology & Innovation

    Technology rarely sells itself – but great technology copywriting does. From AI and robotics to Cybersecurity and digital transformation, the modern technology and innovation…

  • Travel, Tourism & Hospitality

    Immersive travel copywriting for travel agents, tour operators, hotels, resorts, airlines and cruises.

TESTIMONIALS

Tom is an exceptional copywriter who can take a blueprint and quickly bring a property to life through words.

Melanie Omirou, Acorn Property Group

Tom is an incredibly useful copy resource and provides great content in a well-managed process of creation, development and delivery.

Martin Pope, DesignReligion

Tom’s empathetic writing style and deep audience understanding have significantly enhanced our brand’s voice.

Amanda Holgate, Anchor

Tom has been our go-to copywriter for several years. He writes informative and engaging press releases and case studies that never fail to get coverage.

Ginny Murphy, The Wheel Specialist

His creativity, foresight and attention to detail has brought our message to life in a way that truly resonates with our clients and the wider aerospace market.

Ryan Macneice, AliceBluAero

Tom’s work was even better than we’d imagined. He understood our culture, the issue and objective from the start and just ran with it.

Sarah Newland, Serco
More testimonials

Tom’s knack for crafting compelling narratives that resonate with our target audience is unparalleled. His creativity and research skills have been invaluable to our marketing efforts.

Maria Pagano, Bombardier

Tom can always be relied upon to deliver quality content. Highly professional, always personable, easy to work with and always there with an apposite description to bring the page to life.

Rob Tate, Velocity

We’re thrilled with our latest ESG Report. Tom took the information and created an informative and engaging narrative that spoke to each of our stakeholders.

Nancy Lotane, Bain Capital

Tom has been a great resource for us over many years, helping to create outstanding content at scale across a wide product range and target audience.

Duncan Morris, O2 Telefonica

Tom’s ability to convert a garbled brief into perfect prose is quite amazing.

Leigh Hammans, Dunk Design

Tom is a highly experienced copywriter who consistently delivers exceptional content that surpasses our expectations. His professionalism and dedication make him an invaluable asset.

Rod Manley, Burberry

Tom’s exceptional copywriting skills have significantly enhanced our brand’s messaging. His professionalism and dedication are truly commendable.

Tom Foulkes, McLaren

If anyone understands the power of words better, I’ve yet to meet them.

Will Tomlinson, Victoria Met Albert

Tom’s expertise in crafting persuasive copy has led to a noticeable increase in our customer engagement. I would highly recommend his services.

Dominic Dawes, Mercedes-Benz Trucks

He speaks our language, understands our target market and creates copy that hits the mark with laser-like precision.

Ceren Wende, Volvo

As EP began to transform urban landscapes across the country, it was Tom’s words that shone a light on the opportunities and attracted unheralded levels of inward investment.

Anthony Dunnett, English Partnerships

We’ve worked with Tom for over five years on a range of web, brochure and branding projects. He is insightful, creative and flexible.

Chris Norris, McCann Health

Tom’s ability to quickly grasp complex subjects and produce compelling content is impressive. His work has been instrumental in driving our cause forward.

Julie Tucker, Meningitis Research Foundation

Tom’s expertise in crafting persuasive copy has led to a noticeable increase in our customer engagement. I would highly recommend his services.

Dominic Dawes, Mercedes-Benz Trucks

Tom writes in a style that keeps you reading. When I need an informative, engaging and dynamic content, Tom is my first person I call.

Judith Barnard, National Autistic Society

Tom’s exceptional creativity and meticulous research skills consistently deliver compelling, audience-focused copy that resonates deeply.

Stephanie Bonnett, EDF Energy

Tom’s ability to quickly grasp complex subjects and produce informative, engaging content under tight deadlines is impressive.

Rachel Woods, BP

We’ve worked with Tom successfully for over 10 years on a variety of projects including brochures, adverts, websites and reports.

Harriet Wright, GSK

Tom has been our go-to copywriter for the past decade, and to be honest, when you have access to the best in the business, why would you look elsewhere.

Grant Bowden, Deep Design

Working with Tom has made our marketing and communication projects easier to deliver because of the quality and professionalism he brings.

Nouaman Mohamad, Islamic Development Bank

Tom has written our last two ESG Reports and played a pivotal role in changing the format, style, tone and narrative.

Sonia Thimmiah, Heineken

Tom is a consummate professional who delivers high-quality web content that consistently resonates with our target audience and enhance our brand.

Gavin Bailey, CitySuites

Tom’s ability to meet tight deadlines without compromising quality is remarkable. His creativity and research skills shine through in every piece of content he delivers.

Sanjeev Kumar Soosaipillai, Prax Group

Tom’s diligent work ethic and problem-solving skills were instrumental during our website revamp. His ethical approach and commitment to excellence has greatly benefited our business.

Adam Lee, Barclays

Tom is a talented storyteller who I would highly recommend to any charity.

Rebecca Mauger, Barnardo’s

Tom’s input into the vision document for Curzon Wharf played a pivotal role in envisioning the regeneration of this part of Birmingham.

Tani Dulay, Woodbourne Group

Without doubt, the best copywriter I’ve met.

Graham Brooke, Castlemore Homes

His strategic and creative approach to content development resulted in our most compelling case for support yet.

Anna Hayman, Diabetes UK

Dull copy is expensive.

info@tomrigby.com

+44 (0) 7715 171286