Sectors

A versatile copywriting service across a diverse range of sectors.

I’ve written about a diverse range of sectors, industries and subjects – from deep-sea pipelines to gourmet cuisine, luxury private jets to cannabis treatment, AI to diarrhoea tablets, and just about everything in between.

Some subjects need to be explained. Others need to excite, reassure, persuade or provoke. Whatever I’m writing about, the job is much the same: understand the subject, work out what matters to the audience and put the words in the right order.

I know some sectors better than others. But experience isn’t always an advantage. Sometimes, coming to a subject without preconceptions means asking different questions and finding a better way to explain it. What matters is getting under the skin of a subject quickly.

Or, as Cato put it rather more succinctly: ‘Grasp the subject. The words will follow.’

Here are some of the sectors I’ve written about.

  • Arts & Culture

    A painting can stop somebody in their tracks. The words around it should make them want to come and look.

  • Automotive

    A car can be a necessity, an investment or something somebody has wanted since they were twelve. Sometimes all three.

  • Aviation & Aerospace

    Aviation and aerospace are rather good at making complicated things work. The words should be every bit as precise.

  • Charity & NGO

    Charities tackle some of society’s most important and uncomfortable issues. The words have to move people to act.

  • Education

    Apparently, every school is committed to excellence. Choosing one is an important decision, so the words need to help.

  • Energy & Resources

    Few industries attract as much attention, argument or scrutiny as energy. Everybody needs it. Almost everybody has an opinion.

  • ESG & Sustainability

    A few smoothly spun words about recycling no longer cut it. People want to know what you’re actually doing.

  • Financial Services

    Money is complicated enough. Financial copy should make it clearer, earn trust and stay fair, clear and not misleading.

  • Healthcare, Pharma & Life Sciences

    In healthcare, a poorly chosen word can confuse a patient or overstate a benefit. Accuracy and clarity matter.

  • Hospitality

    A hotel can have beautiful rooms and extraordinary food. But somebody still has to decide whether to book.

  • Property & Construction

    A home is somewhere to live. It can also mean security, ambition or a fresh start. Good copy captures both.

  • Public Sector

    The public sector can make simple things sound complicated. Clear writing helps people understand what’s changing and why.

  • Technology & Innovation

    Technology rarely sells itself. Good copy explains what it does, why it matters and why anybody should care.

  • Transport & Logistics

    Most people don’t give logistics a thought until something fails to arrive. Businesses rarely have that luxury.

  • Travel & Tourism

    There are some extraordinary places in the world. So why does so much travel writing make everywhere sound the same?

Testimonials

Tom’s ability to quickly grasp complex subjects and produce compelling content is impressive. His work has been instrumental in driving our cause forward.

Julie Tucker, Meningitis Research Foundation

Tom is an exceptional copywriter who can take a blueprint and quickly bring a property to life through words.

Melanie Omirou, Acorn Property Group
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