My Copywriting Blog

Welcome to the world of a copywriter.

Whenever I have a moment or have something to say, I like to share my thoughts, musings, observations, mumblings, opinions, resources, tips and the odd rant about the use and misuse of words.

Unlock the Psychology Behind Persuasive Copywriting

Unlock the Psychology Behind Persuasive Copywriting

The World of Emotional Triggers, Authority Biases, Storytelling & Proven Conversion Techniques The Psychology of Persuasive Copywriting If you can’t get into the minds of your audience, most businesses will struggle to sell their product or service. Copywriting...

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Copywriting for Culture

Copywriting for Culture

Arts & Culture Copywriting for Museums, Galleries, Theatres & Heritage Sites Behind every exhibition, archive, performance or historic site is a story that deserves to be heard – clearly, creatively, and with context. The UK’s cultural sector is thriving in...

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Copywriting for Small Business

Copywriting for Small Business

Let’s be honest: if you’re a small business owner, writing copy probably isn’t top of your to-do list. Somewhere between chasing invoices, juggling supplier delays, and wondering why your last Facebook post only got 3 likes (two of which were from your mum and the dog...

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The Rise of the Machines

The Rise of the Machines

The Future of Copywriting: Will AI Replace Human Writers or Become a Powerful Tool? Artificial intelligence is rapidly changing how we create content. From AI-generated blog posts to automated ad copy, tools like ChatGPT, Jasper, and Copy.ai are transforming the...

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Construction Copywriting

Construction Copywriting

Construction copywriting for Builders, developers and contractors. In a sector experiencing labour and skill shortages, supply chain delays, rising material costs, continuing regulatory change and increasing competition, investing in construction copywriting might not...

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Insurance Copywriting

Insurance Copywriting

Making insurance simple with clear and engaging insurance copywriting. Every day, people search online for the best-priced and most appropriate insurance policies for their homes, cars, health, life, business, pets and travel. Insurance isn’t just another product....

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Recruitment Copywriting

Recruitment Copywriting

Inspirational recruitment copywriting that's just the job. With thousands of recruitment agencies, specialist talent acquisition consultancies and job-hunting websites, the talent competition is fierce and the need to stand out from the crowd is more important, and...

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Hospitality Copywriting

Hospitality Copywriting

Refreshing hospitality copywriting that sells experiences and boosts bookings. Perhaps more than any other sector, hospitality has been hit the hardest in recent years. If the hospitality sector wasn’t competitive enough, the global pandemic, Brexit and the current...

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Luxury Brand Copywriting

Luxury Brand Copywriting

The fine art of copywriting for luxury brands. Luxury brand copywriting is a delicate dance of blending elegance, emotion, and exclusivity. It weaves narratives around luxury lifestyles and exclusivity that resonate with affluent consumers and high-net-worth...

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WHO I’VE WRITTEN FOR

From household names to those perhaps not so familiar, my words have helped businesses and brands communicate for over 25 years. While most people will never have heard of me, they’ll certainly have read my words, used some of my client’s services or bought one of their products. These are just a few of the businesses and brands that have trusted me with their words.

TESTIMONIALS

Tom is an exceptional copywriter who can take a blueprint and quickly bring a property to life through words.

Melanie Omirou, Acorn Property Group

Tom is an incredibly useful copy resource and provides great content in a well-managed process of creation, development and delivery.

Martin Pope, DesignReligion

Tom's empathetic writing style and deep audience understanding have significantly enhanced our brand's voice.

Amanda Holgate, Anchor

Tom has been our go-to copywriter for several years. He writes informative and engaging press releases and case studies that never fail to get coverage.

Ginny Murphy, The Wheel Specialist

His creativity, foresight and attention to detail has brought our message to life in a way that truly resonates with our clients and the wider aerospace market.

Ryan Macneice, AliceBluAero

Tom’s work was even better than we’d imagined. He understood our culture, the issue and objective from the start and just ran with it.

Sarah Newland, Serco

Tom's knack for crafting compelling narratives that resonate with our target audience is unparalleled. His creativity and research skills have been invaluable to our marketing efforts.

Maria Pagano, Bombardier

Tom can always be relied upon to deliver quality content. Highly professional, always personable, easy to work with and always there with an apposite description to bring the page to life.

Rob Tate, Velocity

We’re thrilled with our latest ESG Report. Tom took the information and created an informative and engaging narrative that spoke to each of our stakeholders.

Nancy Lotane, Bain Capital

Tom has been a great resource for us over many years, helping to create outstanding content at scale across a wide product range and target audience.

Duncan Morris, O2 Telefonica

Tom’s ability to convert a garbled brief into perfect prose is quite amazing.

Leigh Hammans, Dunk Design

Tom is a highly experienced copywriter who consistently delivers exceptional content that surpasses our expectations. His professionalism and dedication make him an invaluable asset.

Rod Manley, Burberry

Tom's exceptional copywriting skills have significantly enhanced our brand's messaging. His professionalism and dedication are truly commendable.

Tom Foulkes, McLaren

If anyone understands the power of words better, I’ve yet to meet them.

Will Tomlinson, Victoria Met Albert

Tom's expertise in crafting persuasive copy has led to a noticeable increase in our customer engagement. I would highly recommend his services.

Dominic Dawes, Mercedes-Benz Trucks

He speaks our language, understands our target market and creates copy that hits the mark with laser-like precision.

Ceren Wende, Volvo

As EP began to transform urban landscapes across the country, it was Tom’s words that shone a light on the opportunities and attracted unheralded levels of inward investment.

Anthony Dunnett, English Partnerships

We’ve worked with Tom for over five years on a range of web, brochure and branding projects. He is insightful, creative and flexible.

Chris Norris, McCann Health

Tom's ability to quickly grasp complex subjects and produce compelling content is impressive. His work has been instrumental in driving our cause forward.

Julie Tucker, Meningitis Research Foundation

Tom's expertise in crafting persuasive copy has led to a noticeable increase in our customer engagement. I would highly recommend his services.

Dominic Dawes, Mercedes-Benz Trucks

Tom writes in a style that keeps you reading. When I need an informative, engaging and dynamic content, Tom is my first person I call.

Judith Barnard, National Autistic Society

Tom's exceptional creativity and meticulous research skills consistently deliver compelling, audience-focused copy that resonates deeply.

Stephanie Bonnett, EDF Energy

Tom's ability to quickly grasp complex subjects and produce informative, engaging content under tight deadlines is impressive.

Rachel Woods, BP

We’ve worked with Tom successfully for over 10 years on a variety of projects including brochures, adverts, websites and reports.

Harriet Wright, GSK

Tom has been our go-to copywriter for the past decade, and to be honest, when you have access to the best in the business, why would you look elsewhere.

Grant Bowden, Deep Design

Working with Tom has made our marketing and communication projects easier to deliver because of the quality and professionalism he brings.

Nouaman Mohamad, Islamic Development Bank

Tom has written our last two ESG Reports and played a pivotal role in changing the format, style, tone and narrative.

Sonia Thimmiah, Heineken

Tom is a consummate professional who delivers high-quality web content that consistently resonates with our target audience and enhance our brand.

Gavin Bailey, CitySuites

Tom's ability to meet tight deadlines without compromising quality is remarkable. His creativity and research skills shine through in every piece of content he delivers.

Sanjeev Kumar Soosaipillai, Prax Group

Tom's diligent work ethic and problem-solving skills were instrumental during our website revamp. His ethical approach and commitment to excellence has greatly benefited our business.

Adam Lee, Barclays

Tom is a talented storyteller who I would highly recommend to any charity.

Rebecca Mauger, Barnardo’s

Tom’s input into the vision document for Curzon Wharf played a pivotal role in envisioning the regeneration of this part of Birmingham.

Tani Dulay, Woodbourne Group

Without doubt, the best copywriter I’ve met.

Graham Brooke, Castlemore Homes

His strategic and creative approach to content development resulted in our most compelling case for support yet.

Anna Hayman, Diabetes UK

Words matter.

info@tomrigby.com

+44 (0) 7715 171286