Whenever I have a moment or have something to say, I like to share my thoughts, musings, observations, mumblings, opinions, resources, tips and the odd rant about the use and misuse of words.
Unlock the Psychology Behind Persuasive Copywriting
The World of Emotional Triggers, Authority Biases, Storytelling & Proven Conversion Techniques The Psychology of Persuasive Copywriting If you can’t get into the minds of your audience, most businesses will struggle to sell their product or service. Copywriting...
Tone of Voice: It’s Not Just What You Say. It’s How You Say It.
Why Tone of Voice Matters More Than Ever Everyone has a different way of expressing and portraying themselves. Businesses are no different. Your tone of voice is the way in which you communicate with your customers or clients, staff and partners, investors, suppliers...
Copywriting for Culture
Arts & Culture Copywriting for Museums, Galleries, Theatres & Heritage Sites Behind every exhibition, archive, performance or historic site is a story that deserves to be heard – clearly, creatively, and with context. The UK’s cultural sector is thriving in...
Copywriting for Small Business
Let’s be honest: if you’re a small business owner, writing copy probably isn’t top of your to-do list. Somewhere between chasing invoices, juggling supplier delays, and wondering why your last Facebook post only got 3 likes (two of which were from your mum and the dog...
How to Write a Call-to-Action That Actually Converts
The UK Tech Sector Is Booming. Is Your Copy Converting? Have you ever shouted “Buy now!” into the void and heard nothing back? Welcome to the wild world of writing Calls-To-Action (CTAs). It’s part art, part science, and part mind-reading - because getting clicks...
Technology Copywriting
Coming soon...
The Rise of the Machines
The Future of Copywriting: Will AI Replace Human Writers or Become a Powerful Tool? Artificial intelligence is rapidly changing how we create content. From AI-generated blog posts to automated ad copy, tools like ChatGPT, Jasper, and Copy.ai are transforming the...
Construction Copywriting
Construction copywriting for Builders, developers and contractors. In a sector experiencing labour and skill shortages, supply chain delays, rising material costs, continuing regulatory change and increasing competition, investing in construction copywriting might not...
Insurance Copywriting
Making insurance simple with clear and engaging insurance copywriting. Every day, people search online for the best-priced and most appropriate insurance policies for their homes, cars, health, life, business, pets and travel. Insurance isn’t just another product....
Recruitment Copywriting
Inspirational recruitment copywriting that's just the job. With thousands of recruitment agencies, specialist talent acquisition consultancies and job-hunting websites, the talent competition is fierce and the need to stand out from the crowd is more important, and...
Hospitality Copywriting
Refreshing hospitality copywriting that sells experiences and boosts bookings. Perhaps more than any other sector, hospitality has been hit the hardest in recent years. If the hospitality sector wasn’t competitive enough, the global pandemic, Brexit and the current...
Luxury Brand Copywriting
The fine art of copywriting for luxury brands. Luxury brand copywriting is a delicate dance of blending elegance, emotion, and exclusivity. It weaves narratives around luxury lifestyles and exclusivity that resonate with affluent consumers and high-net-worth...
WHO I’VE WRITTEN FOR
From household names to those perhaps not so familiar, my words have helped businesses and brands communicate for over 25 years. While most people will never have heard of me, they’ll certainly have read my words, used some of my client’s services or bought one of their products. These are just a few of the businesses and brands that have trusted me with their words.










































































