Whenever I have a moment or have something to say, I like to share my thoughts, musings, observations, mumblings, opinions, resources, tips and the odd rant about the use and misuse of words.
Travel Copywriting
Immersive travel copywriting for travel agents, tour operators, hotels, resorts, airlines and cruises. Travel is aspirational and inspirational, so in a market that is choked with choice, travel copywriting is often the only way to differentiate between what’s on...
Sports Copywriting
Winning sports copywriting that triumphs every time. In a competitive global sports and leisure marketplace, nothing matters more than performance and results. The same applies to sports copywriting. Sports copywriting has evolved over the past two decades. While...
Telecoms Copywriting
Telecoms copywriting that connects Telecommunications is a crucial part of everyday life. But like other technology-dependant sectors, the telecoms sector has changed beyond recognition over the past 20 years. As our appetite for communication and information becomes...
Retail Copywriting
Retail copywriting that persuades customers, drives traffic and boosts sales. To keep up with shifting consumer appetites, less brand loyalty, fleeting trends and seemingly infinite choice, you need retail copywriting that finds your audience wherever they are,...
Engineering Copywriting
Precision engineering copywriting that torques to your audience. Whether you’re involved in mechanical engineering, manufacturing engineering, industrial engineering, materials engineering, civil engineering, chemical engineering or electrical engineering, almost...
Public Sector Copywriting
Public sector copywriting that engages, informs and influences. Such is the size and nature of the UK public sector and the diversity of its audience, public sector copywriting is one of the more multifaceted forms of copywriting. It encompasses a wide variety of...
Property Copywriting
Expert real estate and property copywriting that opens doors and moves people With the residential property and commercial real estate market saturated with content from estate agents, property search agents, housebuilders, construction firms and commercial property...
Legal Services Copywriting
Legal services copywriting that has conviction. I’ve met my fair share of lawyers, solicitors and barristers and they’ll be the first to acknowledge that while they understand the power of legal services copywriting, few of them have the time, inclination or skill to...
Healthcare Copywriting
Clinical healthcare copywriting that establishes credibility, instils confidence and builds trust. The world of healthcare copywriting doesn’t stand still. In the highly-competitive, ever-shifting healthcare, medical, pharmaceutical, biotech and wellbeing sectors,...
Financial Services Copywriting
Financial services copywriting that counts The financial services sector has the reputation for being the most complex and long-winded industry in the world. And while, over the last decade, it has motioned towards simplifying its processes and language, there is...
Energy & Resources Copywriting
Words with power: Copywriting for energy and resource companies. There is probably no sector under more scrutiny than energy, resources and utilities. As well as rapid developments and fast-changing regulations, the sectors are constantly under the spotlight for their...
Education Copywriting
Education copywriting that engages, informs and inspires. Fundamentally, every educational establishment is selling the same service and aspirations. Education copywriting enables schools, college and universities to discover their unique value proposition and...
WHO I’VE WRITTEN FOR
From household names to those perhaps not so familiar, my words have helped businesses and brands communicate for over 25 years. While most people will never have heard of me, they’ll certainly have read my words, used some of my client’s services or bought one of their products. These are just a few of the businesses and brands that have trusted me with their words.











































































TESTIMONIALS
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