My Copywriting Blog

Welcome to the world of a copywriter.

Whenever I have a moment or have something to say, I like to share my thoughts, musings, observations, mumblings, opinions, resources, tips and the odd rant about the use and misuse of words.

Travel Copywriting

Travel Copywriting

Immersive travel copywriting for travel agents, tour operators, hotels, resorts, airlines and cruises. Travel is aspirational and inspirational, so in a market that is choked with choice, travel copywriting is often the only way to differentiate between what’s on...

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Sports Copywriting

Sports Copywriting

Winning sports copywriting that triumphs every time. In a competitive global sports and leisure marketplace, nothing matters more than performance and results. The same applies to sports copywriting. Sports copywriting has evolved over the past two decades. While...

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Telecoms Copywriting

Telecoms Copywriting

Telecoms copywriting that connects Telecommunications is a crucial part of everyday life. But like other technology-dependant sectors, the telecoms sector has changed beyond recognition over the past 20 years. As our appetite for communication and information becomes...

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Retail Copywriting

Retail Copywriting

Retail copywriting that persuades customers, drives traffic and boosts sales. To keep up with shifting consumer appetites, less brand loyalty, fleeting trends and seemingly infinite choice, you need retail copywriting that finds your audience wherever they are,...

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Engineering Copywriting

Engineering Copywriting

Precision engineering copywriting that torques to your audience. Whether you’re involved in mechanical engineering, manufacturing engineering, industrial engineering, materials engineering, civil engineering, chemical engineering or electrical engineering, almost...

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Public Sector Copywriting

Public Sector Copywriting

Public sector copywriting that engages, informs and influences. Such is the size and nature of the UK public sector and the diversity of its audience, public sector copywriting is one of the more multifaceted forms of copywriting. It encompasses a wide variety of...

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Property Copywriting

Property Copywriting

Expert real estate and property copywriting that opens doors and moves people With the residential property and commercial real estate market saturated with content from estate agents, property search agents, housebuilders, construction firms and commercial property...

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Legal Services Copywriting

Legal Services Copywriting

Legal services copywriting that has conviction. I’ve met my fair share of lawyers, solicitors and barristers and they’ll be the first to acknowledge that while they understand the power of legal services copywriting, few of them have the time, inclination or skill to...

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Healthcare Copywriting

Healthcare Copywriting

Clinical healthcare copywriting that establishes credibility, instils confidence and builds trust. The world of healthcare copywriting doesn’t stand still. In the highly-competitive, ever-shifting healthcare, medical, pharmaceutical, biotech and wellbeing sectors,...

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Financial Services Copywriting

Financial Services Copywriting

Financial services copywriting that counts The financial services sector has the reputation for being the most complex and long-winded industry in the world. And while, over the last decade, it has motioned towards simplifying its processes and language, there is...

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Energy & Resources Copywriting

Energy & Resources Copywriting

Words with power: Copywriting for energy and resource companies. There is probably no sector under more scrutiny than energy, resources and utilities. As well as rapid developments and fast-changing regulations, the sectors are constantly under the spotlight for their...

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Education Copywriting

Education Copywriting

Education copywriting that engages, informs and inspires. Fundamentally, every educational establishment is selling the same service and aspirations. Education copywriting enables schools, college and universities to discover their unique value proposition and...

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WHO I’VE WRITTEN FOR

From household names to those perhaps not so familiar, my words have helped businesses and brands communicate for over 25 years. While most people will never have heard of me, they’ll certainly have read my words, used some of my client’s services or bought one of their products. These are just a few of the businesses and brands that have trusted me with their words.

TESTIMONIALS

Tom is an exceptional copywriter who can take a blueprint and quickly bring a property to life through words.

Melanie Omirou, Acorn Property Group

Tom is an incredibly useful copy resource and provides great content in a well-managed process of creation, development and delivery.

Martin Pope, DesignReligion

Tom's empathetic writing style and deep audience understanding have significantly enhanced our brand's voice.

Amanda Holgate, Anchor

Tom has been our go-to copywriter for several years. He writes informative and engaging press releases and case studies that never fail to get coverage.

Ginny Murphy, The Wheel Specialist

His creativity, foresight and attention to detail has brought our message to life in a way that truly resonates with our clients and the wider aerospace market.

Ryan Macneice, AliceBluAero

Tom’s work was even better than we’d imagined. He understood our culture, the issue and objective from the start and just ran with it.

Sarah Newland, Serco

Tom's knack for crafting compelling narratives that resonate with our target audience is unparalleled. His creativity and research skills have been invaluable to our marketing efforts.

Maria Pagano, Bombardier

Tom can always be relied upon to deliver quality content. Highly professional, always personable, easy to work with and always there with an apposite description to bring the page to life.

Rob Tate, Velocity

We’re thrilled with our latest ESG Report. Tom took the information and created an informative and engaging narrative that spoke to each of our stakeholders.

Nancy Lotane, Bain Capital

Tom has been a great resource for us over many years, helping to create outstanding content at scale across a wide product range and target audience.

Duncan Morris, O2 Telefonica

Tom’s ability to convert a garbled brief into perfect prose is quite amazing.

Leigh Hammans, Dunk Design

Tom is a highly experienced copywriter who consistently delivers exceptional content that surpasses our expectations. His professionalism and dedication make him an invaluable asset.

Rod Manley, Burberry

Tom's exceptional copywriting skills have significantly enhanced our brand's messaging. His professionalism and dedication are truly commendable.

Tom Foulkes, McLaren

If anyone understands the power of words better, I’ve yet to meet them.

Will Tomlinson, Victoria Met Albert

Tom's expertise in crafting persuasive copy has led to a noticeable increase in our customer engagement. I would highly recommend his services.

Dominic Dawes, Mercedes-Benz Trucks

He speaks our language, understands our target market and creates copy that hits the mark with laser-like precision.

Ceren Wende, Volvo

As EP began to transform urban landscapes across the country, it was Tom’s words that shone a light on the opportunities and attracted unheralded levels of inward investment.

Anthony Dunnett, English Partnerships

We’ve worked with Tom for over five years on a range of web, brochure and branding projects. He is insightful, creative and flexible.

Chris Norris, McCann Health

Tom's ability to quickly grasp complex subjects and produce compelling content is impressive. His work has been instrumental in driving our cause forward.

Julie Tucker, Meningitis Research Foundation

Tom's expertise in crafting persuasive copy has led to a noticeable increase in our customer engagement. I would highly recommend his services.

Dominic Dawes, Mercedes-Benz Trucks

Tom writes in a style that keeps you reading. When I need an informative, engaging and dynamic content, Tom is my first person I call.

Judith Barnard, National Autistic Society

Tom's exceptional creativity and meticulous research skills consistently deliver compelling, audience-focused copy that resonates deeply.

Stephanie Bonnett, EDF Energy

Tom's ability to quickly grasp complex subjects and produce informative, engaging content under tight deadlines is impressive.

Rachel Woods, BP

We’ve worked with Tom successfully for over 10 years on a variety of projects including brochures, adverts, websites and reports.

Harriet Wright, GSK

Tom has been our go-to copywriter for the past decade, and to be honest, when you have access to the best in the business, why would you look elsewhere.

Grant Bowden, Deep Design

Working with Tom has made our marketing and communication projects easier to deliver because of the quality and professionalism he brings.

Nouaman Mohamad, Islamic Development Bank

Tom has written our last two ESG Reports and played a pivotal role in changing the format, style, tone and narrative.

Sonia Thimmiah, Heineken

Tom is a consummate professional who delivers high-quality web content that consistently resonates with our target audience and enhance our brand.

Gavin Bailey, CitySuites

Tom's ability to meet tight deadlines without compromising quality is remarkable. His creativity and research skills shine through in every piece of content he delivers.

Sanjeev Kumar Soosaipillai, Prax Group

Tom's diligent work ethic and problem-solving skills were instrumental during our website revamp. His ethical approach and commitment to excellence has greatly benefited our business.

Adam Lee, Barclays

Tom is a talented storyteller who I would highly recommend to any charity.

Rebecca Mauger, Barnardo’s

Tom’s input into the vision document for Curzon Wharf played a pivotal role in envisioning the regeneration of this part of Birmingham.

Tani Dulay, Woodbourne Group

Without doubt, the best copywriter I’ve met.

Graham Brooke, Castlemore Homes

His strategic and creative approach to content development resulted in our most compelling case for support yet.

Anna Hayman, Diabetes UK

Words matter.

info@tomrigby.com

+44 (0) 7715 171286