My Copywriting Blog
Welcome to the world of a copywriter.
Whenever I have a moment or have something to say, I like to share my thoughts, musings, observations, mumblings, opinions, resources, tips and the odd rant about the use and misuse of words.
What packaging copy has to do before anyone opens the box
The box has to do quite a lot before anyone opens it You’ve spent months developing the product. Then come the decisions…
What makes a good product description?
People can’t buy what they don’t understand A photograph can show somebody what a product looks like. The description has to do…
Why Copywriting Is the Secret Ingredient Behind Every Successful Business (Even If You Think It’s a Load of Old Tosh)
If you’re the kind of businessperson who sees the word copywriting and immediately pictures waffle, WordArt, and someone in a scarf talking…
A Day in the Life of a Freelance Copywriter
6:30 AM – The Alarm Rings (or Does It?) The day begins not with the blare of an alarm, but with the…
Tone of Voice: It’s Not Just What You Say. It’s How You Say It.
Why Tone of Voice Matters More Than Ever Everyone has a different way of expressing and portraying themselves. Businesses are no different.…
Copywriting for Culture
Arts & Culture Copywriting for Museums, Galleries, Theatres & Heritage Sites Behind every exhibition, archive, performance or historic site is a story…
Copywriting for Small Business
Let’s be honest: if you’re a small business owner, writing copy probably isn’t top of your to-do list. Somewhere between chasing invoices,…
How to Write a Call-to-Action That Actually Converts
The UK Tech Sector Is Booming. Is Your Copy Converting? Have you ever shouted “Buy now!” into the void and heard nothing…
The Rise of the Machines
The Future of Copywriting: Will AI Replace Human Writers or Become a Powerful Tool? Artificial intelligence is rapidly changing how we create…
Construction Copywriting
Construction copywriting for builders, developers and contractors. In a sector experiencing labour and skill shortages, supply chain delays, rising material costs, continuing…
Luxury Brand Copywriting
The fine art of copywriting for luxury brands. Luxury brand copywriting is a delicate dance of blending elegance, emotion, and exclusivity. It…
Testimonials
Tom is a talented storyteller who I would highly recommend to any charity.
Rebecca Mauger, Barnardo’s
Words matter.
info@tomrigby.com
+44 (0) 7715 171286