Welcome to my copywriting portfolio – a curated selection of my B2C and B2B copywriting examples.
Sometimes they come in the shower, sometimes with my forehead pressed against the desk but mostly when I’m staring out of the window. However they come, you can be sure that my ideas and words will always provoke the reaction you’re looking for. There’s little point in writing otherwise.
We all need inspiration. Dickens took his from the mean, dark streets of Victorian London; Van Gogh found solace at the bottom of a bottle; while Lennon and McCartney got their kicks from each other. I get mine from a copywriting portfolio filled with an eclectic mix of clients and contrasting briefs.
I’ve been a professional freelance copywriter for almost 30 years, and during that time, I’ve written for hundreds of clients across dozens of sectors. It would be impossible to showcase everything here, and much of my work is covered by NDAs.
To give you a glimpse of what I’ve done and what I can do, have a browse through my copywriting portfolio. Hopefully, it will give you an idea of the breadth and depth of my experience and the scope of my copywriting.
Here, you’ll find examples of web copy and brochures, annual reports to blog articles, adverts to
white papers, ESG and sustainability reports, advertising campaigns and blog articles, direct mail to prospectuses, spread across property and finance, charity to pharma, energy to automotive.
If you’re looking for a particular type of work or want to see examples from a specific sector, I’d be happy to share more details with you privately. Click on the images below to see each project in more detail and read about the brief, my approach and the outcomes.
WHO I’VE WRITTEN FOR
From household names to those perhaps not so familiar, my words have helped businesses and brands communicate for over 25 years. While most people will never have heard of me, they’ll certainly have read my words, used some of my client’s services or bought one of their products. Here are a selection of the businesses and brands that have relied on me to shape their messages.
TESTIMONIALS
